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  • 06/29/12--02:14: SEO For B2B Market Websites
  • Marketing to businesses on the internet has been somewhat of an uphill battle since its inception. The main issue is the level of complexity involved in these sales. A consumer is far more likely to take a chance buying a DVD online than a business looking to purchase a R 1 million supply of building [...]

    The post SEO For B2B Market Websites appeared first on Net Age.

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  • 07/19/12--04:52: SEO Best Practices
  • Since the release of Google’s algorithms Panda and Penguin, a lot of SEO practitioners have been left wondering how effective the traditional optimisation practice are, which formed the foundation of SEO. But many misunderstood the purpose of these algorithms, which was to make web crawlers more intuitive of human interest and cut down on spamming [...]

    The post SEO Best Practices appeared first on Net Age.

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  • 09/03/12--05:13: Using AdWords Data For SEO
  • Anyone practising SEO these days will know that there is a growing shortage of valuable data. As Google applies more privacy measures on how it shares data it collects from its users and limits the depth of its data in other tools, the oasis of demographic and search behaviour data has dried up considerably. Google [...]

    The post Using AdWords Data For SEO appeared first on Net Age.

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  • 05/30/14--00:47: Google Panda 4.0 Rolls Out
  • If you’ve been following along with the on-going state of the SEO industry, you’ll know that recent times have been fraught with changes.  On that score at least, things have stayed the same, in that they continue to change, and Google’s latest evolution has been the roll-out of the latest update to the Panda [...]

    The post Google Panda 4.0 Rolls Out appeared first on Net Age.

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  • 09/22/14--22:34: Google Structured Snippets
  • It was announced yesterday in a post on the Google Research Blog that Google has rolled out a new feature that can show tabular data from your page under the description in the search engine results. That means that if you have a table of product specs, for example, on your page, relevant [...]

    The post Google Structured Snippets appeared first on Net Age.

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    After months of relative quite, Google announced last week that they had begun rolling out the newest update to the infamous Panda algorithm, designed to reduce search engine rankings for low quality sites. This update brings Panda (first released in 2011) to version 4.2, and is the 29th official update to the algorithm.  According to [...]

    The post Google Panda Refresh In Progress appeared first on Net Age.

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  • 07/31/15--00:18: Optimise PDF Files For SEO
  • If you upload PDF’s to your site for your visitors to read or download, it’s a good idea to keep in mind that in many cases, Google can read that PDF and even display its contents in search engine results.  As far as Google is concerned, a PDF is just another type of web page, [...]

    The post Optimise PDF Files For SEO appeared first on Net Age.

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    As of the beginning of this month, Google began implementing a change to the way that the local results are displayed in search.  Where we’ve been used to search engine results displaying 7 local listings (with the map on the side), Google has now replaced this with only 3 local listings displayed in-line with the [...]

    The post 7 Pack Becomes 3 Pack For Local Results appeared first on Net Age.

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  • 10/29/15--06:47: Google Reveals RankBrain AI
  • Ok, maybe not strictly AI in the truest sense, but a few days ago, in the wake of new Google “over-company” Alphabet earnings reports, Google revealed that for several months already, an artificial intelligence system nicknamed “RankBrain” has been responsible for handling “a large fraction” of their daily user queries. We’ve always know that about [...]

    The post Google Reveals RankBrain AI appeared first on Net Age.

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  • 01/25/17--05:16: Pop-Up Mobile Ad Penalty
  • Earlier this month, Google’s latest algorithm update went into effect, penalising mobile sites with intrusive pop-up ads and interstitials (the full screen ads or notices that load on top of the page you were going to). Intended to improve the user experience for people trying to access content on mobile devices, this change has followed […]

    The post Pop-Up Mobile Ad Penalty appeared first on Net Age.

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    Search engine optimisation. One of the holy grails of online marketing is the first organic result for a search for your products or services. Everybody wants to be on the front page, everybody wants to be first. And equally obviously, only one result can be first, and only 10 (but probably fewer) results can be […]

    The post The Personalisation Of Search appeared first on Net Age.